Dates/ Times:
September 13-14, 2025
October 25-26, 2025
or
December 6-7, 2025
10am - 5pm ET
CE Credits
2 Elective Credits
Location
Online via Zoom Burlington, VT UNITED STATES
Summary
Class Info
Non-DIRI Affiliated courses are offered by non-faculty members who have completed their Advanced Training. Certificates are issued by the member for Elective CE Credit. Inquire with the member regarding NCBTMB approval.
Details
Whether you just graduated or have been a practitioner for 30+ years, marketing today looks completely different—and it's actually more human than ever. This 1.5-day hands-on Zoom workshop is built specifically for practitioners who want to get their work seen without selling out or burning out. We’ll show you how to use AI tools like Chat GPT, understand basic SEO, and speak clearly on Instagram, TikTok, and Facebook in ways that feel natural and true to you.
You’ll walk away with:
A week of content planned
One recorded video you can post
A clear voice for your brand
Tools to keep it going weekly
Taught by Kayla-Ann McGowan and two guest instructors in SEO and social media, this is not just theory. You’ll be creating in real-time.
Perfect for:
New Rolfers™
Legacy Rolfers updating their visibility
Anyone feeling stuck or overwhelmed about “being online”
Instructor Bio
Kayla-Ann McGowan is the founder of Full Body Connection and a passionate educator helping Rolfers™ step into the modern world of visibility with clarity and confidence. With over a decade of experience in private practice, movement instruction, and teaching, she bridges the technical depth of structural integration with the real-world skills needed to run a thriving, sustainable practice. Known for making big concepts feel practical, Kayla-Ann teaches how to bring your work online without losing your voice and how to talk about Rolfing in ways that everyday people actually understand.
Mike Hecht is the founder of Torque Media and a digital strategist who’s helped wellness professionals, educators, and small businesses grow their online presence through smart, sustainable marketing. He specializes in making SEO feel human and approachable, teaching people how to write in their own voice while still showing up in search results. With a background in content development and marketing systems, Mike guides you through the tools and structure that make marketing consistent, not chaotic. His goal: help you reach more of the people who are already searching for what you offer.
