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Dates/ Times:
September 13-14, 2025
October 25-26, 2025
or
December 6-7, 2025
10am - 5pm ET
CE Credits
2 Elective Credits
Location
Online via Zoom Zoom UNITED STATES
Summary
Class Info
Non-DIRI Affiliated courses are offered by non-faculty members who have completed their Advanced Training. Certificates are issued by the member for Elective CE Credit. Inquire with the member regarding NCBTMB approval.
Details
This class is open to Certified Rolfers™ only. Participants must be visible through the DIRI Verify A Rolfer link.
Whether you just graduated or have been a practitioner for 30+ years, marketing today looks completely different—and it's more human than ever. This 1.5-day hands-on Zoom workshop is built specifically for practitioners who want to get their work seen without selling out or burning out. We’ll show you how to use AI tools like Chat GPT, understand basic SEO, and speak clearly on Instagram, TikTok, and Facebook in ways that feel natural and true to you.
A transparent update on how the Dr. Ida Rolf Institute® is responding to digital shifts and what we’ve heard from you, our professional community.
Digital Update: What’s Changing & What Matters
A look at today’s rapidly evolving digital world and how these changes impact your visibility, growth, and connection to clients.
The Rise of AI Search: What It Means for You
Explore how AI-driven search engines are reshaping how potential clients find Rolfing® practitioners—and what you can do to stay visible.
Prompts, Tools & Practical Application - Learn how to use AI to create content, streamline tasks, and communicate clearly—without tech overwhelm.
Advertising Demystified: How and When to Use It
Learn how strategic paid advertising can help new clients find you—without overspending or sounding salesy.
Where your ad budget builds the biggest return on investment.
Modern Marketing for Rolfers™: Finding Your Fit
Understand how marketing works for you—and how to align it with your practice values and client base.
Humanizing Your Digital Presence
Authenticity builds trust. Discover how to connect with potential clients through real, relatable content.
Leveraging Your Network
How to find, join, and actively participate in your local business community. Learn the art of meaningful referrals, partnerships, and growing your community both online and offline.
Social Media Strategy: What to Say, Where to Show Up, & Build a Week’s Worth of Content (In Class!)
Understand the role of social media in your business, and how to create content that aligns with your voice and values.
Leave this session with 7 days of social content ready to post — done together with prompts and examples.
Pricing & Scheduling Workshop
Get clarity on how to structure your offerings, set aligned prices, and simplify your scheduling so you can focus on the work you love.
Why You Should Register
This class isn’t just about digital tools—it’s about growing your practice in a way that’s sustainable, authentic, and aligned with the values of the Rolfing® community. Whether you're just starting out or ready to level up your professional presence, this workshop will give you the strategy and support you need to thrive.
🧠 Hands-on training
🛠 Practical tools you’ll actually use
📣 Messaging that sounds like you
📅 Leave with a week of content & new digital clarity
Taught by Kayla-Ann McGowan and two guest instructors in SEO and social media, this is not just theory. You’ll be creating in real-time.
Perfect for:
New Rolfers™
Legacy Rolfers updating their visibility
Those feeling stuck or overwhelmed about “being online”
Anyone who’s not booking their calendar out the way they wish they were
Instructor Bio
Kayla-Ann McGowan is the founder of Full Body Connection and a passionate educator helping Rolfers™ step into the modern world of visibility with clarity and confidence. With over a decade of experience in private practice, movement instruction, and teaching, she bridges the technical depth of structural integration with the real-world skills needed to run a thriving, sustainable practice. Known for making big concepts feel practical, Kayla-Ann teaches how to bring your work online without losing your voice and how to talk about Rolfing in ways that everyday people actually understand.
Mike Hecht is the founder of Torque Media and a digital strategist who’s helped wellness professionals, educators, and small businesses grow their online presence through smart, sustainable marketing. He specializes in making SEO feel human and approachable, teaching people how to write in their own voice while still showing up in search results. With a background in content development and marketing systems, Mike guides you through the tools and structure that make marketing consistent, not chaotic. His goal: help you reach more of the people who are already searching for what you offer.
